GoComics Heat Map

I thought this was cool. It's a GoComics page that uses a heat map to measure where users are going on the page. The results from feature to feature are almost identical. As the digital world envelopes us all, analytics provide amazing raw data into Web site design, advertising effectiveness, feature interest and much much much more.

-JG 

Comments

[mtatulli]

And did you notice? Not one click on the advertisement to the right, that is half the size of the strip. Kinda makes you wonder why it's there when the strip could use that space to actually be bigger.

[John Glynn]

It's not that there are no clicks, it's that the clicks are not as numerous and the real estate for the ad is a lot larger so the likelihood of a warm zone showing is less.

But just so you know, I feel happy in my warm zone when I think of you, MT. Not trying to be weird or anything, I just appreciate you.

[Bill Hinds]

People just love arrows. The offer so much hope.

[mtatulli]

JG, for somebody who used to be a Chicago beat cop, you talk pretty girly.

[Academicproduction]

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