Welcome to this week's "Mayonnaise Monday" (c). Today I wanted to talk frankly about something that I love almost as much as mayonnaise. It's website analytics, ladies and gentlemen!
If you didn't know, website analytics are the incredibly deep and specific way you can measure website readership. And you can sort and combine the data to drill down to see things that humans never thought they would be able to see! Like a sequel to the film The NeverEnding Story.* **
For example, I could set the analytics DATE RANGE to the last 12 months, the LOCATION to County Mayo, Ireland (wink!) and the FEATURE to Two Cows and a Chicken (TCAAC) and Voila! I could see that there have been 554 page views of TCAAC in County Mayo over the last year.
In the above video, I am looking at the GLOBAL LOCATION for data related to the amount of page views per session that people from any individual country will spend on GoComics when they visit. Way to go, Togo (28.8)! Loved you in Lord of the Rings, Suriname (27.32)! I am not sure you're a real country, Eritrea (19.43)!
It really is astounding how much information is available. But all this information can be incredibly helpful. It helps us analyze trends, monitor features, pick book covers, optimize social media sharing, and even consider comic features for books or for syndication.
*h/t to "The Simpsons" (see below)
** Okay, there were two -- but we don't want to talk about them